Nike - World Basketball Festival

Nike - World Basketball Festival from CypherAudio on Vimeo.

I'm completely taken by the illustrative style that Saiman Chow has created with Nike for the World Basketball Festival. It's a unique style that looks great in its different applications as a large scale banner, sculpture or animation.

The sound design by Cypher Audio and the organic nature of the animation by Buck really bring Chow's creation to life. I love the Times Square screen animations that Buck created.

I think Sydney should get some big screens like this, not too many just some to showcase some visuals so I can stare into the flashing lights. Just saying.

via Ventilate

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