Comedy Central Rebrand

Comedy Central's New Logo from Cliff Kuang on Vimeo.

Comedy Central have rolled out a video preview of the new rebranding of the channel set to launch in 2011. Designed by NYC based theLab the logo which resembles the copyright symbol and which some have labeled "boring", I think is a welcome change and an interesting path to take from Comedy Central's previous branding.

At first I was a bit hesitant but after seeing the applications in the video above and really taking to the treatment of character silhouettes and the logo, I'm looking forward to see the new Comedy Central in action.

Introduction to theLab NYC Video:

This is theLab from The Lab on Vimeo.

Related articles on the rebrand:

Under Consideration - Brand New Fast Company - Design

Most Contagious 2010

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