Atoms + Bits = the neue Craft - John Maeda Lecture

I highly recommend watching this great lecture by John Maeda who is the President of the Rhode Island School of Design. The lecture as part of the Adobe Museum site delves into "how innovators are connecting the worlds of digital creativity and analog (or handcrafted) creativity". Maeda discusses the A, B & C. A being Atoms (Physical World), B for Bits (Virtual World) and C for Craft and their relationship with each other.

Above is just part 1 of the lecture, to view the rest head over to the Adobe Museum to view the complete lecture here.

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