VSCO or Visual Supply Company, step up the trailer game with this great little video for their soon to be released camera app. The company itself produces film emulation presets, for Adobe™ Lightroom and Adobe™ Camera Raw, with Aperture users getting their chance to grab the software late March. Along with the app and Aperture release, VSCO are also setting up VSCO Sites "a website/mobile platform made for visual, creative people- photographers, designers, musicians, bloggers, etc.".
Interesting times for the VSCO crew, looking forward to getting the app when it is released.
Check out some photos taken with the VSCO Cam iPhone app by user madebykong.