It has been an embarrassingly long time since I have been on a bike, but I am fascinated with the way 718 Cyclery operate their business. Known as the "inverted bike shop", 718 Cyclery offer a collaborative approach with their clients.
Customers can work with the 718 staff to build their own bike or just observe the process. I think it's a great idea, if I ever did get a bike again it would be nice to be more hands on and assemble it. Joe who started the business sums 718 Cyclery up perfectly in just a few words "building bikes with people".