To promote the new French Football Federation away kit, Nike enlisted the help of French National Basketball captain Boris Diaw to take the photos. Some of the names that partook in Diaw's photo shoot included athletes, Carl Lewis and Steve Nash, skaterboarder Alex Olson and French Electo artist Brodinski amongst a host of other notable participants.
My favourite photo from the series is actually of Diaw himself (Third one down). I also really like this quote from the basketball captain as well:
“For the French, elegance is simply a reflection of good manners," said Boris Diaw.
If you would like to see more photos from the shoot check out the Nike news article.