The Stunning Design of Samsung's new Serif TV

The Stunning Design of Samsung's new Serif TV

serif2.jpg

serif1

Serif3

Serif4

Serif43

serif5

serif6

Serif TV for Samsung, 2015 from Ronan & Erwan Bouroullec on Vimeo.

French designers Ronan and Erwan Bouroullec have outdone themselves with their latest collaboration with Samsung. The Buroullec brothers worked with the tech giant over a 2 year period to bring their concept TV to life. With a design approach that aims to steer away from the "ultra-flat screen" aesthetic, the goal of the brothers was to create an object that would sit as a "piece of furniture" rather than a piece of tech.

The duo were also involved in the creation of the remote control and the Serif's interface which includes a 'virtual curtain" as a way to transition between content and navigation. You can see it in action in this video by Dezeen (above).

It's an elegant design solution that I'm absolutely enamoured with. As a graphic designer the name "Serif" and that the side profile is an "I" is the icing on the cake. Now the matter of the price tag has yet to be revealed..be gentle Samsung.

The product will come in 3 sizes the Serif, Serif Medium, and Serif Mini and can be used with optional feet.

Links: Dezeen Article Ronan and Erwan Bouroullec Official Site Samsung Serif Launch Site

This Scale Model of The Solar System is Truly Stellar

This Scale Model of The Solar System is Truly Stellar

Tame Impala - Let It Happen (Soulwax Remix)

Tame Impala - Let It Happen (Soulwax Remix)